2013-01-23

Food Culture Conference


The Inaugural Food Culture Conference, themed  

‘Quality and Food: a multifaceted perspective’

marks the great success of

Cross-exchange between Hong Kong & France


This 1st edition of Food Culture Conference themed ‘Quality and Food: a multifaceted perspective’ organized by SOPEXA proves out to be a great success with more than 100 participants from professional institutions and F&B industry. Passionate, captivated audience shared around the topic “Quality and Food: a multifaceted perspective”, to promote food cultural exchange between France and Hong Kong.


With support of the French Ministry of Agriculture, Food and Forestry, the conference took place on 8 January, 2013. Bringing together professors from both University of Tours – UNESCO Chair – and Chinese University of Hong Kong, as well as professionals from the food and wine industry, the conference explored the differences and similarities in the two food cultures. 7 speakers plus 1 moderator and more than 100 attendees took part.

Jocelyne Fouassier, Communication Director of SOPEXA, and Pr. Sidney Cheung, anthropologist from the Chinese University of Hong Kong, introduced the theme, emphasizing the commonalities of each culture, enjoyment and conviviality being the foremost, together with a sense of cultural identity and tradition, tempered with local adaptability, as well as genuine concern for health and wellbeing.

Marc de Ferrière, in charge of the UNESCO chair ‘Protection and promotion of cultural food heritage’, moderated two discussions involving students from the CUHK, wine trade professionals or specialists of the food industry.

At the first, entitled the evolution of food and beverage quality, Isabelle Bianquis, professor of anthropology at Université François Rabelais in Tours, shared her in-depth knowledge of Mongolia’s traditions, where food and alcohol play a crucial convivial role in the society, whether it is by maintaining close relationships between people or by conveying identity through heritage. These notions are very common to both French and Mongolian traditions. Further on, Eric Kwok, one of Hong Kong’s most renowned wine experts, described the evolution of alcohol consumption in China and Hong Kong, from Cognac to Beaujolais Nouveau and the finest French wines. He stressed the importance of AOC and the ongoing quality that every member of the wine industry struggles to achieve. Finally, Sidney Cheung, took the opportunity to elaborate on the fact that, whilst wine and food produce is often traded as a luxury commodity for sometimes astronomically prices, it remains nonetheless, an agricultural product subject to the vagrancies of Nature.

At the second, entitled quality, process of exportation and local adaptation, Jean-Pierre Williot, director of the LÉA Alimentation Department in Tours, spoke of innovation and quality, added-value, adaptation to local markets and the existence of ‘a’ quality more than ‘the’ quality. Sylvie Vabre, specialist in the history of consumption and food industries, then focused on the long path that French cheese had to pursue to go from being ‘indigestible’ to a ‘cultural treasure’. She saw this in three major stages: achieving know-how, entering gastronomy and succeeding in being a farm product transformed by the food industry. Annabel Jackson, head of the HK Slow Food Convivium, shared her recent experience in Yunnan surrounded by what she describes as the purest air there is, in a countryside where farmers wonder what organic farming is as they can’t imagine any other way. She also described the fascinating interest for mushrooms of all kind, and the way inhabitants treasure them, from foraging to cooking. Finally, Peter Cuong Franklin, cooking instructor and chef of his own Vietnamese restaurant in Hong Kong, expressed his concerns on the difficulty of finding top quality ingredients suitable for traditional Vietnamese cuisine in Hong Kong and lack of variety due to the small size of the Vietnamese community. In conclusion, the key word was deemed to be: ‘adaptation’, whether it is to a new culture, new techniques or new ingredients.

APPENDIX I:  PROGRAMME



2:30-3:00 pm

Welcome speech

Introduction from Sopexa

Mr. Sidney Cheung, Anthropology Department CUHK

3:00-4:15 pm

1st Round table discussion: Evolution of food and beverage quality

Moderator: Mr. Marc de Ferriere Speakers

Ms. Isabelle Bianquis

Mr. Eric Kwok

Mr. Sidney Cheung

4:15-4:30 pm

Coffee Break

4:30-5:45 pm

2nd Round table discussion: Quality, process of exportation and local adaptation

Moderator: Mr. Marc de Ferrière

Speakers

Mr. Jean-Pierre Williot

Ms. Sylvie Vabre

Ms. Annabel Jackson

Mr. Peter Cuong Franklin

6:00-7:00 pm

Cocktail

APPENDIX II: SPEAKER PROFILE
 
l   Mr. Marc de Ferrière, Professor of Contemporary History (exceptional class) in University of Tours since 2004. In charge of the UNESCO chair "Protection and promotion of cultural food heritages", Also president of the European Food History and Culture Institute, as well as an elected member of the Scientist Council of the University François Rabelais of Tours since 2005. He moderated the debate over this Food Culture Conference.

l   Ms. Isabelle Bianquis, Lecturer of Ethnology at University of Strasbourg from 1994 to 2005
and since 2005 as professor of Anthropology at University François Rabelais of Tours, specializing
in Food Anthropology and Anthropology of Politics.

l   Mr. Jean-Pierre Williot, Director of Alimentation Department in Tours – LÉA, Vice President of Science Council of IEHCA, co-director of the collection of L’Europe Alimentaire, Editions Peter Lang and member of Science Council of AHICF. He discussed how innovations allowed importation of products through examples of Champagne Krug or Butter Echire.

l   Ms. Sylvie Vabre, from Toulouse University, MCF contemporary history. She is a specialist of Consumption History, Food Industries, Rural History and Industry of 14th century.  Her talk was   focused on how French cheese went from being indigestible to a cultural treasure.

l   Ms. Annabel Jackson, a food and wine expert and consultant, who is head of the Hong
Kong Slow Food Convivium and the author of Macau on a Plate (1994), Street Café Vietnam
(1999), World Food China (2003), Taste of Macau: Portuguese Cuisine on the China Coast (2004)
and Modern Indian Cooking (2004).

l   Mr. Eric Kwok, gained working experience from various settings in five-star hotels. He acted as the Chief Sommelier and Restaurant & Beverage Manager of the Mandarin Oriental Hong Kong and the New World Hotel, Hong Kong in respectively. He founded the Merit Wine Boutique since 1997. He was also the wine trainer of elementary wine course for various hotels, members clubs, The Vocational Training Council (VTC) and The Hong Kong Management Association (HKMA). Invited as a juror of various international wine challenges, he has been a member of Hong Kong Sommelier Association since 1998.

l   Mr. Sidney Cheung, Professor and anthropologist, who has recently finished a
food-related knowledge transfer project on developing touristic resources within and for the
local neighborhood in Sheung Wan.

  
l   Mr. Peter Cuong Franklin, was born in Dalat (Vietnam) and educated in the US and Asia.
He was graduated from the prestigious Le Cordon Bleu with a Grand Diplôme
de Cuisine and Patisserie. He has trained and worked at some of the best restaurants
including Michelin starred Caprice in Hong Kong, Alinea and Next in Chicago, and La
Verticale and Madame Hien in Hanoi, Vietnam. He is currently a cooking instructor, consultant
chef and chef/owner of a Vietnamese restaurant in Hong Kong.

OUR SPONSORS

l   We thank Ô muse de Bordeaux for their kind participation through supplying precious sparkling and still water from Bordeaux (Arcachon source).

l   De Balman also offers our speakers with their delicious macarons.
Video of the conference is now available at YouTube: http://youtu.be/wJ4ApvSLBOU





Discover Alsace – e-newsletter 2




In the northeast of France, along the eastern foothills of the Vosges, there are rows of
undulating, vine-covered hills, quaint villages with narrow streets and charming flowerdecked houses clustered around the local church steeple.

This is Alsace, the famous white wine region that welcomes visitors throughout the year.

In December 2012, we arrived with first snow at Colmar, met a number of passionate
winegrowers and celebrated the season in festive markets and villages.



 

Wine expert tips

Lau Chi Sun. There are so much hidden treasure in Alsace, only if you are willing to discover them. Throughout the trip, we found some remarkable old-vintage Grand Cru Rieslings that exhibit awesome palate after 20-30 years. During dinners, we were also amazed by wines from Paul Blanck, Pinot Noir from Clos Saint Landelin… to name a few. Some of them are not yet available in Hong Kong but I wish these beautiful wines will
arrive in near future.

 

Places & Domaines visited

Josmeyer


“Organics and bio-dynamics are beyond trends. They are magicians of the nature,” said
Christophe Erchart, Managing Director of Josmeyer. Christophe has devoted himself to
this conviction for more than 20 years, working closely with Céline and Isabelle Meyer to
extract the finest elements from the nature to the wines. Besides Grands Crus Brand and
Hengst, they are producing around 30 wines including the “Wines of Terroir”. Tasting
their wines, is a journey to Wintzenheim, a touch of its earth, a bath in the sun and smell
of its greens.


Our selection

• Riesling Grand Cru Brand 2008: elegant wine with crisp flavours of green apples, pear,
lemon zest, licorice. Great minerality to support a lengthy finish.
• Pinot Gris “1854” Fondation 2007: youthful and supple, with nose of white flowers and
pineapple. Slightly oily mouth leading to austere dry finish.


Contact

Mr Christophe Erhart
76 rue Clémenceau 68920 WINTZENHEIM
Tel: +33 (0)3 8927 9190 / Email: contact@josmeyer.com
www.josmeyer.com


Available at

Cottage Vineyards
www.cottagevineyards.com

Gustave Lorentz

Wandering in the charming town of Bergheim, we finally arrived at Gustave Lorentz - a 250-year domain which cultivates beautiful vineyards surrounding medieval town walls.
Georges Lorentz and Pascal Schielé welcomed us with passion rooted from the love for
their land and wine. Georges respects heritage passed on through generations, and adds his own imprints to help it grow in accordance in times; with a view to respect the
environment, they started organic winegrowing since 3 years ago. During the visit, we
tasted an awesome range of wines; every wine drop exhilarates our indulgence to the
unique tradition of Alsace.

Our selection

• Gewurztraminer Grand Cru Altenberg 2006: powerful and complex, verging
on the dry side but with roundness and a very long finish.
• Riesling Grand Cru Altenberg 2005: expressive nose of citrus, freshness
and complexity. Well-structured and balanced with wonderful dryness and finish.

 

Contact

Mr Georges Lorentz
91 rue des Vignerons 68750 BERGHEIM
Tel: +33 (0)3 8973 2222 / Email: glorentz@gustavelorentz.com
www.gustavelorentz.com

 

Available at

Telford International
www.telford.com.hk


The Grape of the week

Gewurztraminer

Gewurztraminer area represents 19,5% of the production.

Typical of the wines of Alsace, the Gewurztraminer has intense floral aromas, exotic fruit
(lychee, passion fruit, pineapple and mango) and spices aromas.

Full-bodied, complex, exuberant, rich, often with a rounded finish, Gewurztraminer pairs
beautifully with spicy dishes.

It is the ideal partner for Asian cuisines such as Chinese, Indonesian, Vietnamese, Malaysian, Thai and Indian. Serve around 10°.

 

 

Where to find Gewurztraminer?

DOMAINE SCHLUMBERGER Gewurztraminer Grand Cru Kitterlé from Altaya
www.altayawines.com
 

Food & wine Matching

Diced chicken with Cashew Nuts

Ingredients

300g chicken meat ; 100g cashew nuts ; 100g green bell pepper ; 18g ginger; 1 stalk of spring onion ; 3 cups of oil

Seasonings

(A) 1T water, 1T light soy sauce, 1/2T cornstarch
(B) 1T water, 1T light soy sauce, 1/2T Shaoxing wine, 1/2T cornstarch, 1t sesame oil, 1/8t ground white pepper
T=Table spoon / t=tea spoon

Directions

1. Dice chicken. Blanch in boiling water for 20sec. Remove and rinse in running water. Drain. Marinate in seasoning (A) for 1 hour.
2. Seed and dice green bell pepper. Peel and slice ginger. Cut spring onion into sections.
3. Add seasoning (B) to a bowl and mix well.
4. Add 3 cups of oil to a wok. Bring to the boil over a high heat. Deep-fry cashew nuts over a low heat for 2min. Deep-fry over a medium heat till slightly brown. Deep-fry over a high heat for 10sec. Remove and drain.
5. Bring the oil to the boil over a high heat. Jiggle the chicken in the oil briefly. Remove and drain.
6. Set the oil aside, leaving 1tea spoon oil in the wok. Heat the wok over a high heat.
Stir-fry ginger over a low heat till fragrant. Add spring onion. Stir-fry over a low heat
briefly. Return the chicken to the wok and add seasoning (B). Stir-fry over a high heat briefly. Add green bell pepper. Stir-fry over a high heat till mixed. Return the cashew nuts to the wok. Stir-fry over a high heat briefly.

Ready to serve with

DOMAINE ZIND-HUMBRECHT Gewurztraminer Turckheim 2007 from Watson
www.watsonswine.com


Travel tips

AIR FRANCE
Michel Roth signs innovative and authentic dishes on the Air France Business Class menu. 

As from 1st February 2013 and for a period of 8 months, on all long-haul flights departing from Paris-Charles de Gaulle, Air France’s Business Class customers will be able to enjoy exceptional dishes signed by Michel Roth.  After Joel Robuchon and Guy Martin, Michel Roth will become the new ambassador of the French cuisine.  He will present six unique main dishes, the result of traditional and inventive cuisine.  His dishes will be renewed twice a month for the pleasure of frequent travellers.

Originally from Lorraine, Michel Roth worked at the best restaurants in France, finally stopping at the Ritz, where he earned his second Michelin star as head chef of the restaurant “L’Espadon”.  In 1991, he won the “Bocus d’Or” Award and the title of “Meilleur Ouvrier de France”.

His cuisine, a mixture of authenticity, simplicity and humanity, has its roots in local French produce, where the authentic taste of French cuisine is respected.  This rigor and creativity that Michel Roth has shared and passed on to the Servair Chefs, who make dishes for Air France passengers, have a single goal: “to give pleasure and make others happy!”

This winter, Air France is offering 10 weekly flights, including seven evening and three day departures, from Hong Kong to Europe and beyond via its hub in Paris-Charles de Gaulle airport. 

For latest offers & reservations, contact Air France at (852) 2501 9433 or visit airfrance.com.hk

Distance

From Hong Kong to Strasbourg: 9330 km
Alsace, from North to South: 170 km
Airport Strasbourg Eistheim to Strasbourg City Center: 18 km


Time Difference from Hong Kong

Summer time -6H00 / Winter time -7H00


Contacts

CIVA
Le Conseil Interprofessionnel des Vins d’Alsace
12 avenue de la Foire-Aux-Vins
BP 11217 - 68012 Colmar Cedex France
Tél: +33 (0)3 8920 1620
www.vinsalsace.com

Alsace Tourism Board
www.tourisme-alsace.com

SOPEXA
Your Alsace contact in Hong Kong
+852 2866 7163
alsace@sopexa.com.hk